Aarti Arikatala
MS Student
Aarti is a Graduate Student at University of Illinois, Urbana Champaign, where she is majoring in Economics with a concentration in Advanced Econometrics and Analytics. She is interested in working with vast datasets to understand and predict consumer behavior and consumption. Currently, she is working on a project that analyzes queries from a search engine to determine their intent and how it affects the click conversion on the search engine.