Anna Yan Liu
PhD Student
Anna is a PhD student at College of Media. Her research lies at the intersection of audience studies, cultural production, critical data studies, and digital platforms.
Specifically, Anna is interested in the social impact of quantification and datafication, focusing on how audience measurements shape audiences’ reactivity behaviors, cultural production process and the global flow of cultural products. Anna particularly focuses on the role of digital platforms as rising audience measurement regimes. Her current research explores how platform metrics and datafication of fans shape fans’ data-driven behaviors in the music industry.
Anna adopts mixed methods in her research, including computational and qualitative methods.